She Leads Africa

We are a digital brand and lifestyle company!

We give leading brands like yours access, engagement and insights to our growing community of smart & ambitious women across Africa.

Our superpower is connecting these women with the brands and resources to help them live their best professional lives. We create digital content and in person experiences for 700K+ African women globally; helping them climb the corporate ladder, start a business or explore life's passions.

Our Values

We are committed to helping smart and ambitious young African women live their best lives.

We promote and uplift local talent by proactively identifying promising African experts and practitioners and providing them a platform to grow

We deliver the best career and business content focused on our community

About SLA She Leads Africa

Our Company

We provide the largest platform of world-class opportunities for African women to network, learn and acquire tools, products and services to enable them to advance in their careers and business aspirations.

We're great at connecting with African women while gaining the insights on what they love.

Now that you know about us, how would you like to work with us?

Partner With Us

Our Founders

Yasmin Co-founder SLA

Yasmin Belo-Osagie

Co-Founder

Afua Co-founder SLA

Afua Osei

Co-Founder

Unique Dates & Accomplishments

  • MAY 2014

    SLA WAS FOUNDED

    After years of consulting in a world-class organisation, Yasmin & Afua recognised that African women were looking for advice and products to help them live a well rounded life. This led to starting a company targeted at providing every smart African woman with the resources to build amazing businesses and careers. She Leads Africa aims to be the #1 destination for smart Afrian women globally.

  • SEPTEMBER 2015

    FIRST SLA ENTREPRENEUR SHOWCASE

    10 female entrepreneurs from across the continent and diaspora competed for more than $30,000 in cash and prizes at the She Leads Africa Entrepreneur Showcase. Dozens of angel investors, representatives from venture capital companies and a high profile panel of judges came together to find the next hottest startups worthy of investment.

  • NOVEMBER 2016

    Yasmin and Microsoft

    DROVE 5X MORE ROI FOR MICROSOFT

    SLA co-founder Yasmin Belo-Osagie was featured in a Microsoft commercial in the United States, United Kingdom and Australia. Within two weeks of airing, this commercial drove 5x more digital return on investment than any other in its industry.

  • DECEMBER 2016

    SLA Rang the bell

    RANG THE BELL AT NYSE

    We are the first African startup to ring the Closing Bell at the New York Stock Exchange. By this time, SLA was delivering business and career advice to 200,000 millennial African women through in person workshops and digital training.

  • JANUARY 2017

    FIRST SLAY FESTIVAL

    We welcomed 1,400 women for the first SLAY Festival in Lagos, Nigeria. SLAY Festival is a celebration of innovation, culture and technology with African women. Thanks to all the speakers, brands and media partners, participants had an unforgettable experience.

  • MARCH 2017

    Oxfam partnership with SLA

    PARTNERSHIP WITH OXFAM

    The 3-month Accelerator Program kicked off in partnership with Oxfam to identify, support and fund the next generation of Nigeria’s brightest entrepreneurs. Since then, every year, the winning entrepreneur goes home with a cash prize to fund their business.

  • JUNE 2018

    SLA Instagram numbers

    100K FOLLOWERS ON INSTAGRAM

    Our inspiring, engaging and fun content resonated with 100,000 women globally on Instagram

  • AUGUST 2019

    SECURED SEED FUNDING

    Our track record in inspiring and developing African women globally, gave us a strong reputation with investors. Their investment will go a long way in expanding our reach on influence.

  • JANUARY 2020

    SLA community

    COMMUNITY BECAME 700K STRONG

    What other way to welcome the new decade with a growing community of 700,000 African women. She Leads Africa has consistently delivered valuable content and experiences across all platforms, for ambitious women to live their best lives.

  • MARCH 2020

    SLAY FESTIVAL GOES TO JOBURG

    Our annual event was live in Joburg for the very first time! Co-organised by She Leads Africa and the African Union Development Agency (AUDA-NEPAD), more than 1200 entrepreneurs and professionals enjoyed an unforgettable event – mainstage panel discussions, networking sessions, masterclasses, mogul talk sessions, shopping from local vendors…and not to forget an electrifying session with Bonang Matheba!

In The News

She Leads Africa Boosts Women in the Business Ecosystem Read More
Mitsubishi Motors, She Leads Africa, Collaborate for Corporate Women in Nigeria Read More
3 Career Tips We Got From #DriveYourAmbition With Mitsubishi Motors x She Leads Africa Read More
Facebook partners She Leads Africa to launch #SheMeansBusiness Read More
She Leads Africa to Ring Closing Bell at New York Stock Exchange Read More
SLAY Festival is Creating Access and Opportunity for Young African Professionals Read More
The Power duo Making your Startup Dreams Come True Read More
She Built the Largest Online Community for African Millennial Women in the World Read More
An Accelerator Tailored For Women-Led Startups In Africa Read More

Press Releases

Website Launch Campaign Press Release – Jun 2020 Read More
SLAY Festival Joburg Announcement 2020 Read More
SLAY Festival 2020 Post Event Release – March 2020 Read More
SLAY Festival 2019 Post Event Release – October 2019 Read More
SLAY Festival Returns To Lagos On September 28th Read More
SLAY Festival 2019 Announcement – August 2019 Read More

Media Center