She Leads Africa
We are a digital brand and lifestyle company!
We give leading brands like yours access, engagement and insights to our growing community of smart & ambitious women across Africa.
Our superpower is connecting these women with the brands and resources to help them live their best professional lives. We create digital content and in person experiences for 700K+ African women globally; helping them climb the corporate ladder, start a business or explore life's passions.
Our Values
We are committed to helping smart and ambitious young African women live their best lives.
We promote and uplift local talent by proactively identifying promising African experts and practitioners and providing them a platform to grow
We deliver the best career and business content focused on our community
Our Company
We provide the largest platform of world-class opportunities for African women to network, learn and acquire tools, products and services to enable them to advance in their careers and business aspirations.
We're great at connecting with African women while gaining the insights on what they love.
Now that you know about us, how would you like to work with us?
Partner With UsOur Founders
Yasmin Belo-Osagie
Co-Founder
Afua Osei
Co-Founder
Unique Dates & Accomplishments
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MAY 2014
SLA WAS FOUNDED
After years of consulting in a world-class organisation, Yasmin & Afua recognised that African women were looking for advice and products to help them live a well rounded life. This led to starting a company targeted at providing every smart African woman with the resources to build amazing businesses and careers. She Leads Africa aims to be the #1 destination for smart Afrian women globally.
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SEPTEMBER 2015
FIRST SLA ENTREPRENEUR SHOWCASE
10 female entrepreneurs from across the continent and diaspora competed for more than $30,000 in cash and prizes at the She Leads Africa Entrepreneur Showcase. Dozens of angel investors, representatives from venture capital companies and a high profile panel of judges came together to find the next hottest startups worthy of investment.
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NOVEMBER 2016
DROVE 5X MORE ROI FOR MICROSOFT
SLA co-founder Yasmin Belo-Osagie was featured in a Microsoft commercial in the United States, United Kingdom and Australia. Within two weeks of airing, this commercial drove 5x more digital return on investment than any other in its industry.
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DECEMBER 2016
RANG THE BELL AT NYSE
We are the first African startup to ring the Closing Bell at the New York Stock Exchange. By this time, SLA was delivering business and career advice to 200,000 millennial African women through in person workshops and digital training.
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JANUARY 2017
FIRST SLAY FESTIVAL
We welcomed 1,400 women for the first SLAY Festival in Lagos, Nigeria. SLAY Festival is a celebration of innovation, culture and technology with African women. Thanks to all the speakers, brands and media partners, participants had an unforgettable experience.
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MARCH 2017
PARTNERSHIP WITH OXFAM
The 3-month Accelerator Program kicked off in partnership with Oxfam to identify, support and fund the next generation of Nigeria’s brightest entrepreneurs. Since then, every year, the winning entrepreneur goes home with a cash prize to fund their business.
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JUNE 2018
100K FOLLOWERS ON INSTAGRAM
Our inspiring, engaging and fun content resonated with 100,000 women globally on Instagram.
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AUGUST 2019
SECURED SEED FUNDING
Our track record in inspiring and developing African women globally, gave us a strong reputation with investors. Their investment will go a long way in expanding our reach on influence.
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JANUARY 2020
COMMUNITY BECAME 700K STRONG
What other way to welcome the new decade with a growing community of 700,000 African women. She Leads Africa has consistently delivered valuable content and experiences across all platforms, for ambitious women to live their best lives.
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MARCH 2020
SLAY FESTIVAL GOES TO JOBURG
Our annual event was live in Joburg for the very first time! Co-organised by She Leads Africa and the African Union Development Agency (AUDA-NEPAD), more than 1200 entrepreneurs and professionals enjoyed an unforgettable event – mainstage panel discussions, networking sessions, masterclasses, mogul talk sessions, shopping from local vendors…and not to forget an electrifying session with Bonang Matheba!
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