SLA Financial Services case study

SLA Drives Financial Literacy

Increasing the pool of women investors and generating tangible ROI from a digital media campaign

A leading financial institution, was looking to expand their business by establishing themselves as the preferred choice for savings and investments for women consumers.

Their goals were to:
1. Build awareness for their products and services amongst upwardly mobile millennial women
2. Increase online access to their services by partnering with platforms to showcase their offers
3. Educate women on the various investment options available and their benefits


She Leads Africa is a media brand that knows how to effectively communicate with millennial African women and help brands create compelling campaigns that stand out.

Work with us if you’re looking for creative strategic recommendations to help move your business forward, access to the She Leads Africa platform to tell your brand stories, events to bring your brand to life and research and analytics to understand where the market is heading.

Contact Us