Website Launch Campaign Press Release – Jun 2020

Contact Information:

Kofo Adebiyi
VP Content,
She Leads Africa
+234 813 675 4465

On the 8th of June, the She Leads Africa team launched their brand new website aimed at helping young ambitious African women transform their businesses, careers and personal lives.

To announce the launch, the company is starting its Glow Up Campaign targeted at helping the young African woman discover all the new ways She Leads Africa can help transform her life and get ahead in her career.

The company is aware of the challenges faced by young African women in these times and the new website is She Leads Africa’s way of making it easier for every African woman to reach her goals and get ready for the next  phase of her life. Whether it’s STEM, medicine, agriculture, finance or education. There are resources for every woman looking to get ahead of the curve. 

As a primarily tech enabled company, the company was mindful about how to deliver important messages and resources in a way that’s tailor made for the forward thinking 21st century woman.

“Giving African women the best experience to help them live their best lives has always been a priority for us,” says Kofo Adebiyi, the VP Content at She Leads Africa. “Seeing the incredible growth of our community in the past 8 months, we felt it was the right time to change how women experience our home base. With the global pandemic, digital spaces have never been as important as now. Our new website is the digital space for African women to get the push they need to reach their goals.”

On why the website launch is important at this time, Grace Samuel, the Product Manager at She Leads Africa explained, “She Leads Africa is a global brand now serving 750K+ smart and ambitious African women all over the world. Technology is the heart of what we do and we’re making it easier for the next 1million women to find us and get value from the first click.”

The website features include:

– A sleek user friendly interface to help you easily access all of She Leads Africa’s programmes and events such as SLAY Festival, The High Growth Coaching Programme as well as the Motherland Mogul Insider.

– More content including free career advice and guides to make career goals within reach of the young millennial. 

A new layout that offers a better way for SLA’s Motherland Moguls (The SLA Community)  to access funding and coaching opportunities from SLA’s Partners. 

– A new forum for the SLA Book Club, a platform for book readers to share book reviews and connect
Since the company was founded in 2014 by Afua Osei and Yasmin Belo-Osagie,  She Leads Africa has grown its audience to a community of over 750,000 career focused women.

More about She Leads Africa:

She Leads Africa (SLA) is a global media company and lifestyle brand connecting smart millennial women of color with advice, inspiration and resources to help them live their best professional lives. SLA reaches more than 700,000 women across 35+ countries and 5 continents and has been featured in the Financial Times, Forbes, BBC, CNN, CNBC Africa, Black Enterprise and Huffington Post

For more information about She Leads Africa, join the online community at and follow on Facebook, Instagram, and Twitter.